Yellow Media SOUP| Good for you, healthy for YP and our Clients…
Try it, you’ll like it!

Posted on Dec 10 2013 - 12:07pm by Yellow Media


What does SOUP mean and what will this do for our business? This week we want to introduce the latest trend in high level selling and reasons why you should try it.
The most important part of our business is to listen to clients and do what’s right for them. So, how do we put our clients first? It’s simple… try SOUP!

S: Sales in which we consult potential advertisers not just sit there and sell them whatever we can.

O: By consulting clients, we are able to understand our clients’ exact wants. This allows us to gear ad programs to those wants. Therefore, optimizing results.

U: It is more important to show clients how the benefits of our platforms reach their needs, rather than tell things like “we have a lot of traffic” or “we are partners with Google” or “we have good designers that make great websites”. Rather, what clients need to know is “what’s in it for us” or “how does this help our business grow”.

P: Clients need to understand how our platforms connect buyers to them. However, we are not responsible for converting visits into sales. That job belongs to the client. We can still make ads for clients that have a website to promote. However, if it does not have a section about low maintenance generators, we must inform clients that this will likely lead to less sales, as the potential client will not be led to the relevant section. Therefore, potential clients will search elsewhere. The bonus of having an ad program that works well for a client, is also up to the client.

Those who have tried SOUP, improved closing ratios remarkably. What are you waiting for? Go ahead, try it, you’ll like it!

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